PARIS (Dec 9, 2008) In a shocking move hours ahead of his annual gathering of digerati in Europe was due to begin, blogger and entrepreneur Loic Le Meur announced he has changed business plan and would turn his Le Web conference into Le Sauna.
The move was immediately hailed by the Finnish Sauna Society as a forward-looking take on Social Media.
“For more than a thousand years we Finns have understood that the Sauna was the world’s first Social Media,” said Suomi Korhonen, an avid Sauna goer. “People get hot under the collar about Facebook and Twitter, but things really do heat up in a fine Finnish Sauna.”
European entrepreneurs and Silicon Valley hotshots will be sweating it out in a genuine Finnish sauna overseen by a genuine Finnish sauna master. (More on the video)