The World Economic Forum announced today in a YouTube video they will once again employ an extensive social media strategy to integrate people who do not make the trek up the Swiss Alps.
Last year the video answers on YouTube had more than 8 million views.
This year, the best YouTube-er will get a free ticket to join the world’s ultra-elite in Davos.
The two key elements of the World Economic Forum’s strategy:
The Davos YouTube channel, in which attendees (like Bono) and non-participants, answer four questions:
* Are you confident that global growth will be restored in 2009?
* Will the environment lose out to the economy in 2009?
* Will the Obama administration improve the state of the world in 2009?
* Should company executives have a code of ethics similar to doctors and lawyers?
The answers will be incorporated in program at Davos, through broadcasting of the best videos. The person submitting the best video answer by January 10 will receive a free ticket to Davos.
They will also ask questions over Facebook for the 120 million users of the social network. These questions will be multiple choice and yes/no questions.
In addition, Davos invites participation by:
- Sending live questions to panelists via MogulusMogulus and Qik.
- Becoming a fan on Facebook
- Joining the Forum’s Facebook group
- Friending the Forum in MySpace
- Helping design the Open Forum program on a Wiki
- Following and interacting with the Forum on Twitter
- Using Flickr for photos of Davos (The photo above is from the Forum’s Flickr feed)
- Showing plenary sessions broadcast live on the Forum Website
Matthias Luefkens, who is in charge of the Forum’s 2.0 activities, details the strategy in the below video.
1- Can Davos really socialize with the rest of us?
2- Is broad participation a contradiction with the idea of an exclusive gathering?
I will be speaking and blogging from Davos, so look forward to bringing readers of this blog as much as possible into the gathering. Any suggestions for my Davos strategy are most welcome!