Tag Archives: SIME

The Death of Email (yay!)

With the rising popularity of Instant messenger, Twitter-style status updates in social networks and other alternate forms of online communication, it is not surprising to see the continued decline of email usage among younger Internet users. I first came across the trend about 3 years ago or so at Ola Ahlvarsson’s SIME conference in Sweden,
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Pelle Tornberg: Free vs Paid Newspapers

Pelle Tornberg, former CEO of the Sweden-based free newspaper giant Metro International, argues that free and paid newspapers both have a role moving forward. Paid newspapers, however, need to radically change their business model. Metro claims to be the largest newspaper in the world, with 70 daily editions in more than 100 major cities in
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Kris Hoet: Difficulty of Blogging for Microsoft

Kris Hoet, who recently took over blogger relations for Microsoft in Europe, discusses: – The difficulty of running blogger relations (for any company). Too many companies use it as a broadcast medium rather than a social medium. – That said, even Kris has difficulties understanding how to distinguish between his own personal and professional blogs.
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Are Tall Skinny Macchiatos Depressing?

The endless coffee choices at Starbucks (or any other coffee shop) can depress consumers, according to a slide presented at SIME by Christophe Cauvy, digital director of McCann for Europe. The diagram is from Swarthmore professor Barry Schwartz. Increasing choice makes people happy up to a point, then turns negative. This recalls a conversation I
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