Tag Archives: MTV

MTV: Internet kills the Video Star

If video killed the radio star, this week the Internet just killed the VJ. I just had a great nostalgic moment playing the Buggles’ “Video Killed the Radio Star” on the new MTV Internet platform that was launched on Tuesday. The platform is intended to counteract YouTube’s defacto dominance as the best place to find

CASBAA: Bill Roedy of MTV International

Running notes from on stage interview of Bill Roedy, CEO and Chairman MTV International. LOCALIZATION“MTV launched into localized content ‘back before it was cool’”.“At the time, this was controversial because of opening local offices, transponders and all the expense. Now the local strategy has hooked us into many centers of cool around the world.” “Our

Michael Wolf: Join an Attacker or a Defender?

Until January 2007, Michael Wolf was president and COO of MTV Networks and before that lead partner in McKinsey’s global media and entertainment practice. He is also author of The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives. I saw Michael at TechTalk Menorca shortly after his non-compete clause from MTV expired. Should Michael