Interview: Social Media in Vietnam

Viet Nam News recently got in touch to interview me for an article about the development of Social Media in Vietnam and what it means for the country.

A few extracts:

How have social media networks developed in Viet Nam in recent years, and in comparison to other Asian countries?

Viet Nam is at the fascinating intersection of a developing nation, a young population and a Government that has supported the development of the internet. How this plays out remains to be seen, but as Indonesia has shown, populations can come online at breakneck speed with incredible results. In the last year, Indonesia overtook the UK as the world’s second leading nation on facebook, much of the usage coming through mobile devices.

How do you expect social media to develop in Viet Nam in the near future?

Social media has already taken off in Viet Nam and the growth is set to continue in coming years. More and more people are accessing the internet from home, but one of the main drivers of internet usage seems to be 3G.

Mobile internet in Viet Nam saw a growth of more than 800 per cent last year, reaching a total of 110 million mobile subscribers in early 2010. As for the future, keep in mind that over half of Viet Nam’s population is under 30 years old, representing a generation that grew up and will continue to live on the internet.

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