ZDNet: Digital marketing not up to speed in Asia

I recently spoke with Jamie Yap from ZDNet Asia about the state of digital marketing in Asia. In her article “Digital Marketing Not Up To Speed in Asia“, a number of issues were highlighted, including:

– The growth of Social Media in Asia, as reported by Nielsen

– One of the challenges in implementing a Social Media strategy is dealing with Asia’s wildly different digital ecosystems. She quoted me about this point and the point that it is extremely difficult to keep up with the changes in Social Media in Asia.

– The upcoming trend in Asia will be “mobile engagement with consumers”. Markets like Japan and Korea, which are well along in this area, as well as Indonesia and India, which are certain to follow suit. Crampton reasoned that the mobile trend is set to rise due to the increase use of the mobile Internet even as smartphone prices drop.

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