In a recent conversation with Gary Wang, founder of Tudou one of China’s YouTube-like video sites, he spoke about recent trends in online video.
The future will rely highly on mobile and tablet devices, Gary said (see video below for more details), while adding that Tudou is currently working to make the entire video library accessible on these devices.
With Android, mobile devices in China are increasingly replacing laptops as the primary device and quite often as the only device. Chinese people think that mobile technology is smarter and more user friendly. Mobile devices are also much cheaper than laptops.
China is known for a more aggressive monetization policy than in the West and this is likely to continue. Mobile devices make micropayments a lot easier so we will see a strong increase on that front in China, Gary added.