Last week at the Social Media World Forum in Singapore, Philip Lim of Agence France-Presse did a series of interviews, including one with me, about Social Media in Asia.
– As of December 2009, China had 221 million bloggers or more than twice the number in the United States, according to Nielsen.
– Nearly three out of five people in Singapore having a Facebook account
– Crampton noted that Facebook’s ranking of leading markets showed Indonesia was already a close third behind the United States and Britain in monthly active subscribers — and poised to take second spot within months.
– Data from market research firm Inside Network estimated that monthly active Asia-Pacific users of Facebook numbered 117 million, or more than 20 percent of the global figure.
– “Twitter users in Asia, mainly located in Japan, Indonesia and South Korea, account for 37 percent of tweets,” said Semiocast, Internet research company Semiocast, which studied 2.9 million tweets over a period of 24 hours on June 22. It said US-generated tweets now account for only 25 percent of messages on Twitter, down from 30 percent in March.
– Data from research firm Forrester showed Chinese, South Korean, Japanese and Australians creating video, music and text content for social media at a much higher rate than Americans did last year.
– Despite China’s ban on Facebook and Twitter, the nation still boasts the largest number of social media users in any country thanks to locally-developed substitutes, the Hong Kong-based Crampton said. “What has happened as a result is that domestic players have arrived, and these domestic players are the rough equivalents of what is happening internationally,” he added. He cited Chinese video-sharing website YouKu and social networking site Qzone as “being one hundred percent replacements” for foreign sites such as YouTube and Facebook.
AFTERTHOUGHT: In the article I am quoted as “social media guru Thomas Crampton,” which is not a title I would claim! Social media is moving too quickly for anyone to understand, much less become a “guru”. At best, I consider myself an enthusiastic student of social media.