This post originally appeared on http://www.campaignlive.co.uk/news/1305651/Global-viewpoint-Hong-Kong/?DCMP=ILC-SEARCH

With the explosion of social media in recent years, you might be hard pressed to find a marketing expert who doesn’t recommend it as part of any business strategy.

But, is it really worth the time and effort to build a social media presence?

The BBC’s Ashleigh Nghiem speaks to Dan Sloan, Editor-in-Chief, Nissan Global Media Centre and Thomas Crampton, Global Managing Director, [email protected], about social media’s advantages and challenges.

Watch more reports on Asia Business Report’s website

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