Prerna currently works as Digital Strategist for the Ogilvy 360⁰ Digital Influence team with the responsibility of building effective and innovative social media strategies for clients including YTL Hotels, IBM and Lynas. She has a keen understanding of which social media tools and platforms can optimize a brand’s image and message, an absolute necessity in today’s digital age.
Prior to joining Ogilvy PR, Prerna has had extensive experience as a communications professional for more than 4 years in marketing, journalism, and communications.
She has done projects for Citigroup N.A. (London), Singapore Tatler, Mercedes-Benz Singapore Fashion Week, and Tarun Tahiliani Design Studio.
In 2006, Prerna joined the first-of-it’s-kind luxury online social network and magazine in Asia, dianefay.com, where she developed content as well as conducted marketing as Fashion and Lifestyle Editor. Prerna helped grow the social platform from it’s grassroots to the largest and most-exclusive social network in Singapore of it’s kind at the time.
Following that, Prerna joined the Straits Times as a journalist for Urban, a weekly supplement to the paper.
Prerna committed herself to giving back to society prior to joining Ogilvy PR with not-for-profit organization, Sparkz Pte Ltd. As Assistant-Director of the company, she spearheaded the planning and organization of ‘Fashion and Kids’ in May 2008, a benefit-cum-fashion show to raise awareness for the company. Indian designer Tarun Tahiliani and Singaporean designers Heng Nam Nam were the main features of the fundraiser that raised over S$150,000 for the benefit of intellectually-challenged children.
A graduate of King’s College, London in Business Management, Prerna has lived in New Delhi, Istanbul, Moscow, London and Singapore.