Lucie is a Digital Strategist in Ogilvy’s 360 Digital Influence team in Sydney.
Lucie joined the Ogilvy team in May 2010 from Euro RSCG. With a Communications and Public Relations Degree she has extensive experience across publishers and agencies as well as in – house.
Lucie has always been interested in Digital Media and worked for a number of years with Fairfax Media to grow market share for their digital properties.
As social media hype gained momentum so too did her passion for collaboration between people, brand and social media marketing.
Lucie strongly believes that social networks have been in existence since time began but the emergence of technology has made them much more accessible, powerful and tangible for both individuals and brands.
Lucie has a particular interest in organic growth of online communities – identifying brand advocates, uncovering emerging trends and insights and then using these as the basis of a robust and integrated social media strategy.
Since starting at Ogilvy Lucie has worked across the Technology, Consumer, B2B and B2C sectors for clients including Jetstar, Ford, Finsia, IBM and Telstra.
She is committed to delivering the best possible results through integrated and engaging social strategies as part of the overall communications goal.