Some of Benjamin Joffe’s specialties are Asian innovation, stereotype deconstruction and techno-anthropology, says his Linked In profile. It’s little wonder then that he’s now at the forefront of social media applications in China and beyond.
Joffe is founder and CEO of plus8star – a cross-cultural innovation consulting company and is also a partner at the 3D web creator CMUNE. In his home city of Beijing, he runs the popular Mobile Monday forum.
Joffe has studied at the the Institut national des Langues et Civilisations Orientales (Langues O), the Beijing Language and Culture University, Sejong University and Ecole Centrale de Lyon.