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Twitter Targets Chinese Advertisers

Twitter Inc has established an office in Hong Kong to target Chinese advertisers who plan to expand overseas. The online social networking provider’s first site in China will provide online and mobile ad services to local brands across the country and bring Twitter a new source of ad revenue. The office reflects the increasing demand

Social Media MattersThe social media category

10 Books That Best Explain Social Media

Tropical rain forests have been felled for trite tomes on Social Media hyperventilating how “everything is different”. It isn’t. People are still people. Rather than look for a book on “How To Snapchat”, I seek insight from great thinkers around sociology, behavior change and influence. The below list of books was compiled with much input