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SiliconAngle: Facebook chases Chinese ad revenue despite being blocked in the country

This post originally appeared on http://siliconangle.com/blog/2015/03/30/facebook-chases-chinese-ad-revenue-despite-being-blocked-in-the-country/ While its social network might still be banned in China, Facebook is chasing revenue within the country that houses a population roughly equivalent in size to its own user base. The Wall Street Journal reports that Facebook has stepped up efforts to entice Chinese advertisers to adopt its platform, even if
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China Daily: Twitter Targets Chinese Advertisers

This post originally appeared on http://business.asiaone.com/news/twitter-targets-chinese-advertisers Twitter Inc has established an office in Hong Kong to target Chinese advertisers who plan to expand overseas. The online social networking provider’s first site in China will provide online and mobile ad services to local brands across the country and bring Twitter a new source of ad revenue. The
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Bloomberg: Air China Likes Facebook for Marketing, Despite Ban

This post originally appeared on http://www.bloomberg.com/news/articles/2015-01-22/air-china-likes-facebook-for-marketing-despite-ban Facebook in December honored Air China for best use of the social network for international marketing by a company in Greater China. That’s not surprising, since the state-owned carrier has aggressively used the service to offer everything from links to its booking engine, to giveaways of models of the new
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Social Media MattersThe social media category

10 Books That Best Explain Social Media

Tropical rain forests have been felled for trite tomes on Social Media hyperventilating how “everything is different”. It isn’t. People are still people. Rather than look for a book on “How To Snapchat”, I seek insight from great thinkers around sociology, behavior change and influence. The below list of books was compiled with much input
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