If video killed the radio star, this week the Internet just killed the VJ.
I just had a great nostalgic moment playing the Buggles’ “Video Killed the Radio Star” on the new MTV Internet platform that was launched on Tuesday. The platform is intended to counteract YouTube’s defacto dominance as the best place to find old music videos.
“Video Killed the Radio Star” was the first music video shown on MTV in North America, so it seemed the best song to test the new MTV platform. The platform is nice, if minimalist. There seems to be little advertising, but I presume that will come over time.
More from Ars Technica:
MTV has launched a new site Tuesday called MTV Music that opens up the company’s massive video archive and puts it on the web for free.
MTV Music expands upon the music video offerings already posted to MTV.com by offering an entire back catalogue of videos that go all the way to when music videos were born. The library includes more than 16,000 videos, sprinkled with ‘exclusive’ MTV concert footage and MTV ‘Unplugged’ performances that used to be all the rage.
And that’s just the beginning. According to a blog post on MTV’s Splash Page, more videos are being added by the day. In addition to the consumer-facing side of MTV Music, the company has also launched an API that allows developers to build applications that make use of MTV Networks Content.
MTV is owned by Viacom, the company that filed a USD 1bn lawsuit against YouTube for ‘brazen’ copyright infringement in 2007 (the suit is still pending).
Among other things, Viacom wanted to have full control over any of its content that gets posted-something that YouTube could not provide. MTV Music is also differentiating itself from YouTube by being light on the ads.
All 16,000+ videos lack any form of advertising except for banner ads at the top of the page, while Google is currently testing video ads on some of its videos in order to monetize the massive (and otherwise un-monetizable) amount of content on the site.
Like YouTube, MTV Music allows users to not only watch videos on the site, but to also leave comment, give ratings, and embed the videos on their blogs or personal websites.