Media Appearances

Publications

China Daily: Twitter Targets Chinese Advertisers

This post originally appeared on http://business.asiaone.com/news/twitter-targets-chinese-advertisers Twitter Inc has established an office in Hong Kong to target Chinese advertisers who plan to expand overseas. The online social networking provider’s first site in China will provide online and mobile ad services to local brands across the country and bring Twitter a new source of ad revenue. The
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Bloomberg: Air China Likes Facebook for Marketing, Despite Ban

This post originally appeared on http://www.bloomberg.com/news/articles/2015-01-22/air-china-likes-facebook-for-marketing-despite-ban Facebook in December honored Air China for best use of the social network for international marketing by a company in Greater China. That’s not surprising, since the state-owned carrier has aggressively used the service to offer everything from links to its booking engine, to giveaways of models of the new
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Bloomberg: The New Rules of Engagement: How to Create Viral Content

This post originally appeared on http://www.bloomberg.com/news/videos/2014-10-16/the-new-rules-of-engagement-how-to-create-viral-content Oct. 16 (Bloomberg) — Thomas Crampton, managing director at [email protected], discusses the use of social media in today’s business environment and during the Hong Kong protests. He speaks with Bloomberg’s Rishaad Salamat on “Asia Edge.” (Source: Bloomberg)
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BBC: Are social media adverts worth it?

This post originally appeared on http://www.campaignlive.co.uk/news/1305651/Global-viewpoint-Hong-Kong/?DCMP=ILC-SEARCH With the explosion of social media in recent years, you might be hard pressed to find a marketing expert who doesn’t recommend it as part of any business strategy. But, is it really worth the time and effort to build a social media presence? The BBC’s Ashleigh Nghiem speaks to
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