Media Appearances

Publications

Ad Week: Edelman Digital Hires Ogilvy Vet and Former New York Times Correspondent as Global Lead

This article originally appeared in AdWeek here. Edelman hired Thomas Crampton as global chair of its Edelman Digital practice, which employs more than 700 globally, effective in January. Crampton will be based out of London and report to Edelman president and CEO Richard Edelman. “Digital is a central pillar of our communications marketing strategy and has
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China Daily: Twitter Targets Chinese Advertisers

This post originally appeared on http://business.asiaone.com/news/twitter-targets-chinese-advertisers Twitter Inc has established an office in Hong Kong to target Chinese advertisers who plan to expand overseas. The online social networking provider’s first site in China will provide online and mobile ad services to local brands across the country and bring Twitter a new source of ad revenue. The
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Bloomberg: Air China Likes Facebook for Marketing, Despite Ban

This post originally appeared on http://www.bloomberg.com/news/articles/2015-01-22/air-china-likes-facebook-for-marketing-despite-ban Facebook in December honored Air China for best use of the social network for international marketing by a company in Greater China. That’s not surprising, since the state-owned carrier has aggressively used the service to offer everything from links to its booking engine, to giveaways of models of the new
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