Senior Manager of Online Marketing and Strategy assumes leadership for the development and execution of online strategy for marketing programs supported by the Regional Demand Center.
This position provides strategic leadership for online marketing initiatives, build, run & optimize a variety of online programs including paid search, electronic direct marketing, web marketing and user-generated content to form a cost effective, always-on platform that delivers predictable, volume suspect & prospect acquisitions & employs online nurture techniques to create Marketing Generated leads & sales pipeline.
x Responsible for team leadership, delivery, strategy & performance of the team & all online
Demand Generation channels.
x Brings innovation into the marketing mix and seeks outs new techniques and methods to drive cost efficient, high volume leads & sales pipeline.
x Manages the regional online budget ensuring achievement of RDC online KPIs
x Provides leadership and a structured approach for the online practice.
x Provides direction on budget and resource requirements/capacity planning where required.
x Analyzes and recommends optimization opportunities for online tactics
x Acts as an advocate for the RDC and for the online volume marketing approach
x Works with Global online team to align APJ online discipline to global guidelines
x Supports the development of the Annual Program Plan in conjunction with the Regional Director of Marketing Campaigns & Field Marketing teams.
x Manages the operation of SAP.com as the most cost effective inbound Demand Generation tool and ensures brand compliance of SAP web properties.
x Leverage usage reports and works with global, regional & local teams to implement web content and messaging to improve lead & conversion metrics.
x Plans strategy in conjunction with the RDC leaders, the Global Media, regional Campaigns and Programs local Field Marketing teams to build and execute online Demand Generation media
campaigns through Mindshare, our global Media Agency of record.
x Oversees and builds Strategic Online & Integrated media plans which includes Search Engine
Marketing, Nurture Portals and Social Media.
Position Key Performance Indicators (KPIs)
x Pipeline performance of online tactics
x Online cost per contact/lead
x Timely execution of online tactics
x Management of online budget and staff
x 7-10 years of marketing experience
x 4-5 years in online marketing, including at least 2 years leading an online team
x Proven experience in online strategy and execution
x Experience working in a multi-national company with extensive knowledge of countries in the
x Experience in marketing to the SME market
x Experience in B2B marketing is a strong asset
x Experience in high tech marketing is a strong asset
For information contact lisa.halim AT sap DOT com