US Air Force: Rules of Engagement for Blogs

Just came across these US Air Force guidelines for blogger engagement via a number of sources (though I could not find it on an official USAF site).

It has such a wonderfully military approach and even terminology: Rager, Troll, Misguided, Unhappy Customer.

For a military organization, the USAF is quite advanced with their:

Two thoughts:

1- If the US military can Blog, Twitter and run a YouTube channel, why do some corporations think that these tools are too dangerous to risk?

2- Collaborative software platforms makes such eminent sense for communicating among a widespread community such as a military force that I am sure other militaries must be using these technologies. (I believe that ICQ, one of the earliest chat systems, was developed out of an Israeli military application.)

Anyone know of other examples of military usage of Social Media?

Newsletter

WRITE DOWN YOUR EMAIL

Enter your email address below to subscribe to our mailing lists.


Newsletter updates
Webinars invites

Leave a Reply

13 comments

  1. http://www.ejc.net/magazine/article/the_idf_and

    I was surprised earlier this year to find out how many military forces run their own video channels. In January the IDF started a channel on YouTube as it attacked the Gaza Strip. I found that military forces like the RAF have been using YouTube since 2006. More recently, NATO has developed its own quite extensive TV platform.

  2. http://www.ejc.net/magazine/article/the_idf_and

    I was surprised earlier this year to find out how many military forces run their own video channels. In January the IDF started a channel on YouTube as it attacked the Gaza Strip. I found that military forces like the RAF have been using YouTube since 2006. More recently, NATO has developed its own quite extensive TV platform.

  3. http://www.ejc.net/magazine/article/the_idf_and

    I was surprised earlier this year to find out how many military forces run their own video channels. In January the IDF started a channel on YouTube as it attacked the Gaza Strip. I found that military forces like the RAF have been using YouTube since 2006. More recently, NATO has developed its own quite extensive TV platform.

  4. Facebook User

    Certainly 3D virtual worlds are heavily used by US military, both in recruiting (USAF has something in the public world of Second Life) as well as internally (training, collaboration), all arms of the military in the US are doing something, mostly using the private/secure platform of Olive by Forterra. I think traditionally, US was always at the leading edge of using technology, eg using NeXT early multi-media systems for catching drug smugglers…

  5. Facebook User

    Certainly 3D virtual worlds are heavily used by US military, both in recruiting (USAF has something in the public world of Second Life) as well as internally (training, collaboration), all arms of the military in the US are doing something, mostly using the private/secure platform of Olive by Forterra. I think traditionally, US was always at the leading edge of using technology, eg using NeXT early multi-media systems for catching drug smugglers…

  6. Facebook User

    Certainly 3D virtual worlds are heavily used by US military, both in recruiting (USAF has something in the public world of Second Life) as well as internally (training, collaboration), all arms of the military in the US are doing something, mostly using the private/secure platform of Olive by Forterra. I think traditionally, US was always at the leading edge of using technology, eg using NeXT early multi-media systems for catching drug smugglers…

  7. Piperbasher

    “1- If the US military can Blog, Twitter and run a YouTube channel, why do some corporations think that these tools are too dangerous to risk?”

    1 – The Air Force has no shareholders to answer to and no stockprices to worry about.
    2 – If company A says something stupid through Twitter, it will be spread like wild fire and its customers may soon go to its competitor company B. By virtue of its nature a national air force has no competitor in the same market so it needs not to be so cautious about such risks in communications.
    3. It's politically uncool to poke fun of the military establishment even if they do say something silly on social media as long as the war in Iraq is still going on. Corporations can't take the same for granted.

    Every organization has its own reasons and I don't think social media was ever meant to be such one-size-fits-all thing.

  8. Piperbasher

    “1- If the US military can Blog, Twitter and run a YouTube channel, why do some corporations think that these tools are too dangerous to risk?”

    1 – The Air Force has no shareholders to answer to and no stockprices to worry about.
    2 – If company A says something stupid through Twitter, it will be spread like wild fire and its customers may soon go to its competitor company B. By virtue of its nature a national air force has no competitor in the same market so it needs not to be so cautious about such risks in communications.
    3. It's politically uncool to poke fun of the military establishment even if they do say something silly on social media as long as the war in Iraq is still going on. Corporations can't take the same for granted.

    Every organization has its own reasons and I don't think social media was ever meant to be such one-size-fits-all thing.