Press Tweelease: A new term is born

Having just resent the headline of a press release about a new air route linking Bangkok to China, I have come up with a conundrum: What do you call a tweetable press release?

Some candidates:

  • Press Releet
  • Press Tweet
  • Tweet Release
  • Press Tweelease (My favorite. Sounds a little like tweety bird).

Now, how do you say a Tweet is embargoed? I’m sure Michael Arrington has a word for it.

UPDATE 1: Just found 1 occurrence of this term on Google. An application in October for US$300,000 from the Knight Foundation to support an India Community Engagement Press Tweelease Service.

Their aim:

local NGOs will be able to send out free targeted Press “Tweeleases”, 140 character “advertisements” for volunteer positions, community updates, and other ways to get involved in local social change initiatives.

UPDATE 2: Ideas offered via Twitter:
@marcelekkel trelease; Under embargo.. a Press Tweelost
@casparterhorst Press ReTweet PRT, News or Press Tweeticle, Press Tweetment
@OurielOhayon we need TR agencies not PR agencies

UPDATE 3: The world’s first known fake Tweereleases (both at a perfect 140 characters and for Tweemediate Tweelease)

@imagethief @ThomasCrampton BEIJING Dec 19, 2008. Enormocorp, a global leader in the manufacture of sploj (NYSE: ENOR) today anno… Crap. Out of space.

@imagethief @ThomasCrampton BJ, 2008/12/19 $ENOR, makers of sploj, today annc’d nu+improved sploj. 2x splodjiness, same lo price. Everywhr sploj b sold.

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5 comments

  1. Tweelease looks nice.
    New usage, new term.

  2. Delboy

    Oh boy, some people have a lot of time to waste out there.

  3. Delboy

    Oh boy, some people have a lot of time to waste out there.

  4. Delboy

    Oh boy, some people have a lot of time to waste out there.