One of my favorite people in the zone of Social Media-meets-idealism, Nancy Lublin of Do Something introduces 3 trends to watch in 2010 for the use of Social Media for activism:
1- Crowdsourced philanthropy enables “the crowd” to decide to whom organizations and companies grant money. As the advisor of both Chase Community Giving and Pepsi Refresh campaigns, Lublin knows the power of this new model. As for Pepsi, they have decided to ditch the expensive SuperBowl ads and instead introduce an online project, where people can submit ideas and vote for others.
2- SMS fundraising: Texting to give has proven powerful during the Haiti crisis, where people have been able to donate money via text messaging. This model might have upset a few parents along the way as the generous children rarely pay the mobile phone bill themselves, Lublin says.
3- Slacktivism is the idea of clicking to give online. The concept has suffered from negative connotations, but Lublin says that the quick and easy way to make a difference appeals to the younger generations.