Twitter remains blocked in China, but that has not stopped Twitter-like activity.

Similar to other foreign Web 2.0 services that the government keeps out, China’s vibrant web sector has created domestic alternatives.

This graph from CIC Data shows that almost 40% of the online buzz they found around the Toyota recall on the day that Toyota president Akio Toyoda spoke in China about the issue came from Sina’s micro-blog.

Note that this is a measure of volume, not impact. A well considered posting on a particular blog or forum may well have had more impact. But it does show that micro-blogs are growing in importance in China for breaking news events.

As I blogged earlier, the Chinese-language is in some ways better suited to Twitter than English: Twitter in Chinese actually means “Blog”. If you INSIST on looking at Twitter usage in China, here’s a posting I did about the demographics of Twitter users in China.

(Disclosure: I run Ogilvy’s Social Media practice for APAC and in that role have often partnered with CIC on projects.)

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7 comments

  1. Looks like China only wants to create their own market, by duplicating what the US has already done and forbidding them from coming into China market… :(

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  3. Yeah, otherwise there'll be too much censoring work to do if the internal social medias connect to the external ones… But that shouldn't discourage the external business getting into Chinese market using Chinese social media, just find the right agency to do it…

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  5. The more you block such things….The more will people in China use it. People will always find ways around so I think such things like blocking websites and stuff is a waste of time and energy.

  6. The more you block such things….The more will people in China use it. People will always find ways around so I think such things like blocking websites and stuff is a waste of time and energy.

  7. that shouldn’t discourage the external business getting into Chinese market using Chinese social media, just find the right agency to do it…