Category: pr

Press Tweelease: A new term is born

Having just resent the headline of a press release about a new air route linking Bangkok to China, I have come up with a conundrum: What do you call a tweetable press release? Some candidates: Press Releet Press Tweet Tweet Release Press Tweelease (My favorite. Sounds a little like tweety bird). Now, how do you
CONTINUE READING

AIG de-sexes bloggers

Troubled insurance giant AIG has been working hard blogger relations lately. From my perspective this has consisted of sending me emails. I laud their efforts at entering the blogosphere, but suggest they make a little more effort in personalizing emails: Hello – We understand that Thomas Crampton and its readers have been following news about
CONTINUE READING