Category: Banner

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Ad Week: Edelman Digital Hires Ogilvy Vet and Former New York Times Correspondent as Global Lead

This article originally appeared in AdWeek here. Edelman hired Thomas Crampton as global chair of its Edelman Digital practice, which employs more than 700 globally, effective in January. Crampton will be based out of London and report to Edelman president and CEO Richard Edelman. “Digital is a central pillar of our communications marketing strategy and has
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SiliconAngle: Facebook chases Chinese ad revenue despite being blocked in the country

This post originally appeared on http://siliconangle.com/blog/2015/03/30/facebook-chases-chinese-ad-revenue-despite-being-blocked-in-the-country/ While its social network might still be banned in China, Facebook is chasing revenue within the country that houses a population roughly equivalent in size to its own user base. The Wall Street Journal reports that Facebook has stepped up efforts to entice Chinese advertisers to adopt its platform, even if
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China Daily: Twitter Targets Chinese Advertisers

This post originally appeared on http://business.asiaone.com/news/twitter-targets-chinese-advertisers Twitter Inc has established an office in Hong Kong to target Chinese advertisers who plan to expand overseas. The online social networking provider’s first site in China will provide online and mobile ad services to local brands across the country and bring Twitter a new source of ad revenue. The
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