Category: Advertising

Brand newsroom checklist

Newsrooms, homebase of my former career, have come back into my life. Rather than the home of cantankerous editors, I now look at newsrooms from the perspective of how brands operate in the world of social. As the barriers to distributing content and creating a media property have dropped, many brands have been keen to
CONTINUE READING

Put down that phone!

A great poster, among several others, by Brazilian artist Felipe Luchi as part of a campaign for Outside magazine. While I find the image oppressive on many levels – probably because I recognize my own character – the single person running away is a hint of optimism. Click on the image for a larger version.
CONTINUE READING

How To: Win a Cyber Lion at CannesLions

At the Cannes Lions, I met up with Ian Tait, who was jury president for the Cyber Lions. Ian, who recently joined Google from Weiden + Kennedy, is best know for his groundbreaking work with the Old Spice campaigns. In this video he talks about this year’s best entries and what will win next year.
CONTINUE READING