Group Buying: Australia Loves Bargains

Group buying sites in Australia have grown from virtually nothing to a sector likely to generate more than AU $100m per year, according to a recent report in The Australian.

Nielsen recently gave an overview of this fast-growing sector, including the above chart.

Recent news highlights:

  • In January, Yahoo!7 Acquired Spreets for $40m. Cudo are backed by Nine Entertainment
  • There are over 15 significant group buying sites with an Australia presence
  • Stardeals is the new kid on the block and owned by Groupon. They’ve made significant headway in the last two months although are currently ranked #7

The chart above shows the state of play for major group buying sites, based on Nielsen’s measure of unique audience. Cudo has seen the most dramatic growth over the last 5 months. Spreets and Living Social have seen steadier growth over a longer period of time. Interestingly, three sites have declined over the last 2 months at the point when Stardeals and DealMe have entered the rankings

Sign Up

Enter your email address below to subscribe to the mailing list and register for Social On Us, the [email protected] webinar series.


Newsletter updates
Webinars invites

Leave a Reply

11 comments

  1. Pingback: Group Buying: Australia Loves Bargains – Thomas Crampton

  2. Hayden Adams

    Although those daily deal sites supposed to offer great and real deals, many of them have started to have crappy deals instead of real deals.. I personally interested in restaurant daily deals and used to use buyii and allthedeals to find good daily deals…. last week, however, I found http://restaurantdeals.com.au which is exactly what I was looking for

  3. vouchersin

    Who doesn't love deals. The problem is there are so many group buying websites, a lot are giving crappy descriptions for hype, only ending up not reaching expectations.

  4. Stardeals is the new kid on the block and owned by Groupon. They’ve made
    significant headway in the last two months although are currently
    ranked #7

  5. JamesPater

    Its
    still early days for the daily deals market in Australia, but if it can survive
    and thrive, it won’t just be Scoopon, Groupon or Living Social that win out.
    Companies like VouchPouch can also succeed by bringing some order, utility and
    mobility to this fast-growing market.

  6. Pingback: Easy Girls

  7. Pingback: クロムハーツ リング

  8. Pingback: 应当引起鞋企的高度器重共有46你真正懂得 仿鞋批发

  9. Pingback: Nike Free Run Prezzo

  10. Pingback: Nike Free Run