I am headed to Cannes advertising festival in 9 days and am very much looking forward to the experience.

The Lions International Festival of Creativity is the world’s highest profile gathering of the marketing and advertising industry. I am honored to be speaking there on how crucial an understanding of social media is for young people entering the industry.

More than hear myself speak, however, I look forward to meeting young people entering the industry along with legendary veterans.

Also, I very much look forward to seeing how much creatives in agencies are now adopting social media as a cornerstone in their work.

This will be my second Cannes festival, last time being the film festival. I covered the film festival’s party scene for a column in the International Herald Tribune, an exhausting experience.

Glass of champagne on the croisette anyone?

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