I caught up with philosopher and author Alain de Botton at the Cannes Lions, shortly after his presentation. Among other interesting assertions, de Botton sees the future in companies finding ways to sell things that are higher up Maslow’s hierarchy of needs. Instead of pandering to base desires, successful companies (and advertising) will find ways to monetize the higher values and goals of humans. See more in the below video.

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9 comments

  1. Very nice, Tom: we need more of these tidbits to understand where you are now :-)

  2.  The headline keeps me thinking. It's quite catchy and intellectually engaging. This is the kind of stuff that keeps the brain alive. Thanks for sharing.

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